Amateur Gardening is Britain's most popular weekly gardening magazine. It's packed with practical hints, tips and advice. Amateur Gardening also features some of the most trusted names in gardening, including Anne Swithinbank, Peter Seabrook and Bob Flowerdew. Amateur Gardening is a must read for both new and experienced gardeners. Plants are tackled both individually and in concert with suitable partners to demonstrate how to build breath-taking displays in pots, window boxes, hanging baskets, beds and borders. Inspiring photography helps demonstrate the basics.

The marketing objective is primarily to build awarness of your brand and the secondary objective is recruitment. This is a great way to recruit new customers who are loyal to this magazine but in effect it is a great way to gain trial in the hands of

There are different formats available to book within the issue such as full, half and quarter page ads plus inside front cover, inside back cover and outsite back cover. Please see attachment for more information based on the 2009 issue.

Tesco have used this opportunitiy before with positive success.

The features are that this is a chance to target a varied audience for this weekly magazine, to educate and recruit customers regarding your brand or services. You can dominate the magazine and achieve great cut-through to this audience!