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Tgt 4m Adults Sponsorship of ICC Twenty20 World Cup - Sky Sports

Provided by Sky Media
Sponsor Sky Sports live and exclusive coverage of the ICC Twenty20 World Cup, taking place this summer in England.

Tell us about the Opportunity / What is it?

The ICC World Twenty20 2009 will be the second time a world event for Twenty20 cricket has been held. The event, which features 12 teams, will be staged in June at Lord's, Trent Bridge and The Brit Oval. The sponsor will be featured visually, and where possible, verbally, on all promotional trailers specific to the ICC Twenty20 World Cup. The sponsor will have 15 sec opening and Closing Credits, and there will also be approximately 8 X 5 second logo break bumpers per live Twenty20 match. Find out more...

What is the Marketing Objective?

Build awareness and create big brand feel.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k16-34s, 4m Adults with Male Bias
16 - 24
25 - 34
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 21 Jun 09BUILD AWARENESSSPONSORSHIP / SPORT / CRICKET
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