How TV Advertising and Online Combine Perfectly

Provided by Guerillascope
Harnessing the synergy between TV advertising and online platforms to create affordable and engaging opportunities for SMEs.

Tell us about the Opportunity / What is it?

The 'multiscreen' viewing trend has revolutionised the effectiveness of TV advertising for businesses with a strong online presence. In the age of the 'permanently connected' viewer, online brands utilising TV experience an average uplift in web traffic of 60%. With 52% of UK adults citing TV as the most effective advertising medium in terms of its influence, the stage is set for Guerillascope to deliver genuine added value to your business through the ever-growing union between TV and online.

What is the Marketing Objective?

To increase response and brand visibility online, using the strengths of TV advertising to generate online uplifts cost-efficiently.

How does it work?

Over 50% of TV viewers now claim to regularly research a product or service online after - or even whilst - seeing it advertised on the small screen. This, coupled with the fact that TV is now 30% less expensive in real terms compared to a decade ago, marks TV advertising out as a fantastic opportunity for online retailers to increase web traffic, leads and sales. With an unprecedented choice in channels available to advertisers, the ability to targeted precise audiences and interests further enhances the effectiveness of a medium that caters for all levels of spend.

Who's used it in the past?

Please contact us for details, packages are tailored to individual client needs.

Features / Benefits

Reaching viewers during daytime hours is the most cost-effective opportunity available to TV advertisers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details112 TVrs (minimum), 40% 1+ coverage, OTS 2.8
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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