This idea is archived

Visit the MMC for free independent DM research and data

Provided by Royal Mail MarketReach
Visit the Mail Media Centre and get access to independent research, data and advice on mail and multi-channel marketing.

Tell us about the Opportunity / What is it?

The Mail Media Centre is a free source of independent information and innovation for direct mail and multi-channel marketers - brought to you by Royal Mail. Our website and our Infobank centre in Stukeley Street, London WC1, both offer compelling creative, expert advice, and the latest industry research and consumer data. We've also organised a series of free one-day workshops at key UK locations - Leeds on 22 September, Bristol on 6 October, Manchester on 3 November, and Edinburgh on 17 November. Spaces are limited so book your place at www.mmc.co.uk/events today.

What is the Marketing Objective?

Boost sales and ROI on integrated marketing campaigns and build brand awareness.

How does it work?

Register with our website - it's free - and you'll get unlimited access to more than 500 research reports, consumer insights and case studies from our extensive library. You'll also find expert advice on every aspect of direct marketing and how to create a successful multi-channel campaign. If you need a report or data that's specific to your campaign or industry, make an appointment to visit our Infobank - 0800 917 0640 - and we'll show you how to use the free media and data tools.

Who's used it in the past?

Our users have already downloaded 16,000 documents since we launched in 2009 and the following organisations have all benefited from the MMC's and Royal Mail's data, media and training services: BSkyB, Billington Cartmell, Churchill Insurance, CodeStorm, Cogent Elliot, Crazy Horse, DCH, EHS Brann, Furniture Village, HFC Bank, Iris London, Publicis, Rapier UK, RSPCA, Santander, Save the Children, Screwfix, Strutt & Parker, Sunline Direct Mail, TBWA and the Welcome Finance Group.

Features / Benefits

Direct mail increases the effectiveness of almost all media when it's used as part of an integrated campaign. Join us for one of our regular IDM and CIM-accredited masterclasses on using mail successfully as part of the media mix. We also offer workshops on topical subjects for marketers such as 'Greening your DM' and 'Permissions marketing'. These are free for our registered users.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFull nationwide coverage for B2B and B2C mailings
All adultsBoth
All
DIRECT MARKETING / EMAIL
DIRECT MARKETING / INSERTS / LEAFLETS
DIRECT MARKETING / POSTAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDIRECT RESPONSERESEARCH
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