The Return of the Gym - Why Zoom Media is the Perfect Partner

Provided by Zoom Media
3 reasons why Zoom Media is the perfect post-pandemic media partner.

Tell us about the Opportunity / What is it?

Gym workouts are the top method of physical activity that people are looking forward to with the ease of measures. 87% of gym members say they are likely to resume their membership when facilities reopen.

What is the Marketing Objective?

Two thirds of consumers expect future brands to develop products and services that enhance health & wellbeing. This is your opportunity to get your brand in front of health conscious individuals whilst in a relaxed atmosphere.

Features / Benefits

1. Despite the negative effects on many industries, the health & fitness is flourishing. Gyms report an 4% average fall in membership as a result of all memberships being frozen. 2. The Active lifestyle consumer is the industry's most valuable and affluent audience, with greater access to disposable income. 63% of our audience is ABC1 and have greater economic security. 3. The gym is expected to play an even greater part in consumer's path to purchase. 43% of consumers will only invest in products and services that directly enhance their health & wellbeing.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearENGAGEMENTPRODUCT PLACEMENT
SAMPLING
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