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The Wanted Tour 2012

Provided by Global Media & Entertainment
Headline Partnership of The Wanted UK tour

Tell us about the Opportunity / What is it?

As headline partner of The Wanted 2011 Tour, the partner will tap into one of the biggest fan bases of any boy band in history on a multitude of platforms. Promotion on all 9 Capital stations around the UK and on line with Branding on and Newsletters to The Wanted database. Branding at 16 UK wide venues including Ireland, on screen activation in show as well as "moment" engaging the audience. Tap into the the massive 1.9 million followers on Facebook. Huge PR Opportunity of integration into Wanted Wednesday weekly video.

What is the Marketing Objective?

This rare opportunity will engage millions of 13-24 females in a credible way with a deeper engagement than just branding.

How does it work?

On air online and at event will ignite the social networking of the now generation to get excited around the tour dates, of the band. We will work with the partner to achieve their objectives based on a brief.

Who's used it in the past?

This is a media first on this level

Features / Benefits

Please see attached for a better understanding of the opportunity and the unique benefits on offer.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kTap into one of the biggest fan bases in boy band history
10 - 15
16 - 24
LocationTimingsMarketing ObjectiveOpportunity Type
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