Cycling is the new rock & roll and Future is the leading cycling publisher reaching 7m cyclists monthly
Content opportunity reaching over 7 million passionate cyclists. We will leverage our cycling expertise to provide a simplistic, informative & engaging look at the tour for a broader set of fans. Media available across all print, digital, email, mobile and tablet publications.
Future offers a greater insight into multiple perspectives of the tour, offering a
greater relevancy for your brand.
We will celebrate the greatest innovations & game changers in cycling, offering
expert opinions on the future of cycling helping spark debate.
We will create variety of short form (30secs) & long form (10min) content
to be housed via Future's cycling portfolio & your owned channels.
A FREE mobile app providing instant access to the Grand Tour live updates, commentary & conversation in the palm of their hands.
Other key highlights:
- Activations throughout the tour at key locations in the UK
- Stalls will provide hands-on experience with cycling products
- Question time with our cycling experts
- Product trails & competition prizes. Please see our media attachment for full info. on the opportunity.
Chain Reaction, Skoda and Halfords. Please see our media attachment for details of previous campaigns.
Reaching over 7 million cyclists.
2014 will be the first year a part of Le Tour will be staged in the UK.
Future publishes the OFFICIAL Guides for the TDF & GIRO d'Italia - 105,000.