A chance for a brand to associate and sponsor the Sky Action Package through a fully integrated cross-platform proposition.
Including the Emmy award-winning show, 24, four of Sky 1 HD's
largest US action dramas are available for a heavy weight cross
platform sponsorship in 2014.
The huge coverage and impacts generated via this opportunity means it could serve to fill a range of objectives suitable for anything from product launches, creating awareness and driving trial.
Including Emmy award winning 24, this opportunity will allow the sponsor to build association with the biggest stateside dramas. With an established following, all the series will deliver high levels of viewing giving the sponsor maximum coverage and deliveries of highly desirable audiences. The series included in this sponsorship package are '24: Live Another Day', 'Arrow Series 2, part 2', 'NCIS: LA Series 5' and 'Hawaii Five-O Series 4'.
The unique sponsorship opportunity will show online as well as On Demand services giving the sponsor multiple touch points across Sky's plethora of media. There is also an opportunity to extend the partnership across other key Sky properties to extend sponsor messaging and cut-through. Sky Go- 3.2 million users per month. TV- Adult audience delivery: 13,482,000 individuals for the duration of the sponsorship.