Leveraging the power of social media through our word-of-mouth media & product sampling network of influential consumers.
A common question for brands is how can we leverage social media? With
98% of brands surveyed rating themselves as below average regarding their use of this rising platform. For 25 years+ we have helped brands from manufacturers like Gillette, Samsung, Random House, P&G and others to create initiatives that scalably link social media to their existing marketing mix; using social media, to distribute samples to targeted individuals, who then actively share their opinions across the social web. These opinions are monitored in order to create a social graph of your product.
Increase awareness and promote brand trial through the use of Social Media.
We provide an integrated solution comprising of three steps: BC brand fan (a proven network of 50MM targeted consumers who receive an invitation to experience your brand in-home and drive online conversations); BC fan catcher (our method of capturing the conversations your brand is building as a bridge between offline to online media) and BC web monitor (our method of monitoring the social media universe through our propitiatory networks of Smile.ly and IJTI, through which we are able to effectively track and take immediate action through two way brand approved dialogue).
In 2008, Gillette asked the question, "How can we better leverage social media?" They turned to Social Media Link to create their first initiative that scalably linked social media to their existing marketing mix. Using BC brand fan 5000 members received samples of Gillette toiletries; BC fan catcher, 250,000 target fans were crowdsourced to try Gillette products and share their opinion of the products across the social web and BC web monitor which provided moment to moment monitoring of the social graph.
When Gillette utilised our social media platforms they were able to report a 23%Conversion Rate and a 6x ROI. Their number of Facebook fans doubled, 250,000 samples were distributed, with 77% of recipients opting into a product sample trial resulting in a 23% product conversion with each opinion driven to a custom created fan page on Facebook in order to share feedback.