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Whats Up: An Exclusive Sponsorship Opportunity from Pick TV

Provided by Sky Media
Pick TV is proud to announce of a brand new series 'What's Up' , in partnership with the 'MAMA youth project.

Tell us about the Opportunity / What is it?

This is the opportunity to become the broadcast sponsor of 'What's Up', the MAMA Youth Project (MYP) providing training and development opportunities for young people. The young adults will have full and hands-on responsibility for producing the show titled 'What's Up'. In this series they will interview music artist Giggs, Eddie Kadi, Kelly Le Rock, Skindred and Ruff Diamondz. They will go behind the scenes at the Official Mix Tape Awards, as well as covering events that will open the mind of the viewers.

What is the Marketing Objective?

Associate your brand with young adults through this educational show, focusing on educating and training youths about the media and film industry.

How does it work?

Starting on the 7th March with13 x 30 minute episodes and due to air on Pick TV - Mondays @ 7pm with repeats on Pick TV - Saturdays @ 9am a sponsor can expect to receive Sponsorship Accreditation of: 15 second opening credits, 2 break bumpers of 5 seconds per centre break and closing credits of 15 seconds. The sponsor will also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a brand new sponsorship opportunity, exclusive to Pick Up TV.

Features / Benefits

This is an exciting new show and the first of its kind on Pick TV. This is therefore a brilliant opportunity for a brand to associate with young adults through this educational show, focusing on educating and training youths about the media and film industry. A sponsor will also benefit from association with award winning entertainment channel.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k384,000 young adults aged 16-34
16 - 24
25 - 34
Both
ABC1
C2
Students
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 07 Apr 11BRAND ATTITUDESPONSORSHIP / MEDIA
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