A mainly on-line competition aimed at ages 12 to 18 with a potential to reach 200,000 to 300,000 youngsters in the coming year.
The competition gives youngsters the chance to write an original uplifting song, and submit a recording to be judged by music professionals and celebrities. 12 regional areas will vote on the top 20 songs to select regional winners, and these will be voted to select a top 4 which will be recorded at a studio and put up for download to select an overall winner. Proceeds from the voting will benefit Barnardo's, and fulfil the secondary objective of the competition to raise awareness in the participants that they can have fun but also use their talents to help others.
This opportunity gives sponsors two achievable objectives, firstly brand awareness of their particular product, and secondly the potential for trial of their product, by association with live events within schools as well as on-line through the competition, and offers them the chance to promote themselves to an audience of young people who are the next generation of customers and users for a vast range of services and products. There is a potential spin-off opportunity to market to schools and teachers, who will have an active involvement in the competition.
Sponsoring partners will be offered the opportunity to place their logo within the pages of the competition websites and Facebook pages, and to attend workshops in schools with the opportunity for advertising displays and/or product promotion and sampling directly with the target audience. Judges are Sir Terry Wogan, Nick Mason, Sharon Corr, Eamonn Holmes and more...
This is a new opportunity which will appeal to companies wishing to get their message across to youngsters who will form the next consumer generation. Specifically, download, gaming, clothing, footwear, foodstuff and confectionery companies who market to youngsters could use this opportunity to deliver their message to an eager audience. The organisers are working to develop the competition over the coming year, with a planned full marketing campaign and national exposure in succeeding years. This is the chance for companies to get in at the beginning of an exciting event.
This competition has already attracted praise from teachers and schools for the opportunity it affords youngsters in confidence building and raising awareness of issues affecting children less fortunate than themselves, and how they can play a part in helping those children while having fun. The competition will organically grow and provide community aware sponsors with the opportunity to deliver their message to an ever increasing audience. We will work with sponsoring organisations to provide them with the best possible penetration for their brand within their budget.