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By Pete Davis // Tue 21 st February 2012 //
I was considering the CBS / TfL affair, the massive London Underground advertising contract that’s back on track after a major derailment…
There aren’t many instances I can thin...
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By Pete Davis // Wed 4 th January 2012 //
Kraft’s European vice president of marketing, Daryl Fielding, was recently quoted as saying “don’t forget customer needs in the rush to digital”, and for me this serves to highlight some of th...
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By Pete Davis // Fri 25 th November 2011 //
Since the UK riots over the summer, brand marketing has found itself increasingly thrust under the spotlight and its ethics called into question. Undoubtedly, as a discipline, it does have a m...
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By Pete Davis // Thu 29 th September 2011 //
Traditionally, with brand owners, media buying has been built on a three-way relationship between the brands themselves, media owners and media agencies. However, with the arrival of various p...
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By Pete Davis // Mon 12 th September 2011 //
Earlier this year, the Advertising Association’s independent think-tank Credos commissioned “Forum: Monitoring Public Opinion of Advertising”, conducted by ComRes, which made for an interestin...
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By Pete Davis // Thu 18 th August 2011 //
With Facebook announcing three social ad formats that show when members’ friends have 'Liked' posts, apps and websites, the platform is clearly demonstrating how it is continuing to refine its...
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By Pete Davis // Fri 22 nd July 2011 //
The director of Supersize Me, Morgan Spurlock, is back with a new film out in the UK in October 2011 - “POM Wonderful Presents: The Greatest Movie Ever Sold”. This time he’s turned his attenti...
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