To appeal to their audience of
classic comedy aficionados, UKTV commissioned The Interviews - a six part
television series celebrating some of the country’s finest showbiz talents told
through their most memorable chat show moments.
With bespoke audience solutions
enabling UKTV to target an enviable reach of highly relevant logged-in
consumers across all devices, particularly commuters, eBay was chosen as the
main media partner to promote the series launch.
The two week campaign clearly
resonated with the target audience, with 40% of all video ads delivered being
replayed (generating over 1 million incremental video views). Meeting on the
core objective of influencing audience behaviours, viewing figures were smashed
during the launch period covered by the campaign and were sustained at these
elevated levels for duration of the series as The Interviews became part
of the eBay audience’s viewing habits.
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