"My Media, My Ads", Nickelodeon's latest research study, aims to gain a deeper understanding of kids' media usage and their perception of advertising. The results of this extentive study, are a combination of the latest trends and new evidence using both qualitative and quantitative data, data from Ofcom, Thinkbox and Childwise and groud-breaking facial coding techniques. 'My Media, My Ads' will help advertisers to create fully targeted and meaningful campaigns.

In essence, Nickelodeon can now reveal the perfect recipe to create the perfect ad.

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