The OAA is the industry body for outdoor media. Here are a few key facts. Did you know..?
- 90% of the population see out of home advertising during their daily journey (Source: Future Foundation/TGI).
- All adults on average now spend 53% more time out of home than they did 14 years ago (1994 - 2008)
In 2008 Digital Screens generated £66.4m of revenue, this is predicted to go up to £240m in 2016.
Each month we focus on great marketing ideas for a particular target audience.
Click here to view great ideas to target tourists
Click here to view great ideas to target commuters
Fast facts on tourists from Clear Channel Outdoor:
- Inbound visitors to the UK represent around £16.6 billion of spending. (World Tourism Organisation 2007)
- In
2008, UK consumers spent just under £60 billion on holidays and travel,
equivalent to £2,259 per household or £43 per week. (Mintel)
- Commuters are a highly desirable audience. Nearly 60% are ABC1s and 35 to 44 year olds are the largest age group.
- Highly
mobile people are 30% more likely to enjoy spending and shop
spontaneously and impulsively, and 24% more likely than those less
mobile to do top up shops during the week. (CBS Outdoor - Britain on
the Move)
- While
commuting, the most popular pastime is reading a newspaper, followed by
listening to music/radio, and TGI shows that 63% of full time workers
have seen a billboard in the last week (58% of all adults).
