Unlike other mediums, you don't have to 'turn it on', 'tune in' or 'turn over the page' to see Outdoor advertising. It's just there, and it's free to consumers!

The OAA is the industry body for outdoor media. Here are a few key facts. Did you know..?

• 90% of the population see out of home advertising during their daily journey (Source: Future Foundation/TGI).
• All adults on average now spend 53% more time out of home than they did 14 years ago (1994 - 2008)

In 2008 Digital Screens generated £66.4m of revenue, this is predicted to go up to £240m in 2016.

Each month we focus on great marketing ideas for a particular target audience.

Click here to view great ideas to target tourists
Click here to view great ideas to target commuters

Fast facts on tourists from Clear Channel Outdoor:

• Inbound visitors to the UK represent around £16.6 billion of spending. (World Tourism Organisation 2007)
• In 2008, UK consumers spent just under £60 billion on holidays and travel, equivalent to £2,259 per household or £43 per week. (Mintel)
• Commuters are a highly desirable audience. Nearly 60% are ABC1s and 35 to 44 year olds are the largest age group.
• Highly mobile people are 30% more likely to enjoy spending and shop spontaneously and impulsively, and 24% more likely than those less mobile to do top up shops during the week. (CBS Outdoor - Britain on the Move)
• While commuting, the most popular pastime is reading a newspaper, followed by listening to music/radio, and TGI shows that 63% of full time workers have seen a billboard in the last week (58% of all adults).