Market Summary - Corporate Barter Insight

At a Glance

What is Corporate Barter?

You will know exactly what we are going to do with your product and usually we can pay you more for it than it is actually worth.

Your agency still handles the planning and placement of your media plan so you know you’re still getting the right space at the right price.

Media Owners can use incremental media space to pay for business expenditures. These include:-

• Media
• Conferences
• Office refurbishment
• Telecommunications
• Client entertainment

Hot Topics

Win large service contracts through corporate barter

The barter system is a brilliant way for service providers such as telecoms and insurance companies to get new corporate contracts. This extra competitive edge has led to a number of our clients winning contracts with our media owner partners.

Case Study:

Product Placement

Read the product sampling case study below

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Who Are Astus?

• Astus are the largest UK Corporate Barter Company

• We have over 115 Corporate clients

• We deal with over 200 media owners

• We also have offices in Hong Kong, Singapore and Australia

• Our media billings in 2010 were £98.7m

How Does Corporate Barter Work?

Corporate Barter companies make forward investments into companies such as airlines and hotel groups and receive a multiple of their service in return. For example a £1m investment into a hotel chain could return £1.5m in hotel room nights. These are then traded with media owners for media space and the margin created allows our clients to part pay in their own product or service.

This chart demonstrates how the process works in more detail:-

The Trading Process

Key Features & Benefits of Barter Media

Corporate barter makes media budgets bigger.

The barter system sells products and services into new markets.

More Information into Corporate Barter

For more information, please contact: