I was considering the CBS / TfL affair, the massive London Underground advertising contract that’s back on track after a major derailment…

There aren’t many instances I can thin...

Before any case is presented for the defence and prosecution, let’s start with defining the term. The European Sponsorship Association (ESA) describes ambush marketing as “... any kind of mark...

There are some myths that need dispelling and lessons to be learnt from TV production that can make previously unacheivable

The growth of online retailing is to exceed bricks and mortar for at least the next five years, with retail’s imminent future being a blending of online, mobile and offline. In this new enviro...

Kraft’s European vice president of marketing, Daryl Fielding, was recently quoted as saying “don’t forget customer needs in the rush to digital”, and for me this serves to highlight some of th...

Since the UK riots over the summer, brand marketing has found itself increasingly thrust under the spotlight and its ethics called into question. Undoubtedly, as a discipline, it does have a m...

Celebrity endorsement of brands has been on the rise for some time. Research suggests that the number of personality led advertising campaigns has doubled over the last decade. Such associatio...

Traditionally, with brand owners, media buying has been built on a three-way relationship between the brands themselves, media owners and media agencies. However, with the arrival of various p...

Earlier this year, the Advertising Association’s independent think-tank Credos commissioned “Forum: Monitoring Public Opinion of Advertising”, conducted by ComRes, which made for an interestin...

With Facebook announcing three social ad formats that show when members’ friends have 'Liked' posts, apps and websites, the platform is clearly demonstrating how it is continuing to refine its...

The director of Supersize Me, Morgan Spurlock, is back with a new film out in the UK in October 2011 - “POM Wonderful Presents: The Greatest Movie Ever Sold”. This time he’s turned his attenti...