Simon joined Anglia TV in 1985 and worked in a succession of roles across ITV including Sales Controller, Integrated Planning Director and latterly, Creative Solutions Director. In March 2011, he launched Just So Communications with a client roster of companies in Television, Music, Movies, Advertising and Software, on a number of projects including the Matching Talent to Brands initiative with Running Bare Pictures, the production company within the John Noel talent agency.