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@ supermarket audience - OOH 6 Sheet national opportunity

Provided by Streetbroadcast
Target audiences purchasing groceries in proximity to outlets and at destination shopping locations nationally

Tell us about the Opportunity / What is it?

Streetbroadcast, position OOH 6 advertising display units 2.5 - 3 metres above the ground for outstanding visibility. The displays are never blocked by pedestrians and passing traffic and have been ranked no.1 for effectiveness by POSTAR, the OOH audience measuring authority. Streetbroadcast have sites both on the roadside and at destination shopping locations - shopping centres, retail parks and leisure and entertainment parks. The contemporary displays have international patent's and guarantee an outstanding communication opportunity.

What is the Marketing Objective?

It allows clients to target consumers purchasing groceries close to the moment of purchase. We are in close proximity to over 200 supermarkets nationally (Sainsbury's Tescos, Somerfield, Waitrose, Morrisons, Asda) and have recently won the advertising rights to the UK's largest Tesco store.

How does it work?

Consumers interact with the medium as motorists, passengers or pedestrians. Several research studies have been conducted examining the strength of the product using pre and post awareness research, it resulted in a 471% increase in ad awareness. The product situated on lampposts is the perfect vehicle to house information, a natural delivery mechanism. Eye-tracking research conducted concluded that our displays are 2.5 times more effective than bus shelter & free standing units

Who's used it in the past?

National brands and supermarkets themselves have used our panels to great effect. Whether using the panels as last minute reminders to DVD launches such as Robots (Fox), the Incredibles (Buena Vista) and recently released CD's such as Girls aloud (Universal Music). T-mobile, Samsung, Kelloggs, Gillette and Coke (Nestea) have launched new products/services. Supermarkets such as ASDA, TESCO and Waitrose have all used panels to promote offers or store openings.

Features / Benefits

Improve the efficiency of your OOH investment. Targeted campaign with no wastage, communicated to your desired audience. The most efficient 6 sheet contacts - Source POSTAR. High quality OOH displays. Every panel is head on, delivering maximum impact. Clutter free above head height. Setting 6 sheets to fit your needs. With every package booked over £30,000 a 10% contribution to pre & post awareness research is guaranteed. We will also run and commission the research on your behalf whilst working with you. Outstanding @ communication.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsResearch suggests a 471% incresase in ad awareness!
25 - 34
35 - 44
45 - 54
Female
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITY
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