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Sponsorship opportunity -100 Years of West End Style and Fashion

Provided by Media Circus Ltd
In 2009, the West End as a retail and fashion destination will celebrate 100 years of style.

Tell us about the Opportunity / What is it?

In 2009, the West End as a retail and fashion destination will celebrate 100 years of style. The West End will have a three month campaign celebrating this major milestone with a branding and advertising campaign throughout the West End.

What is the Marketing Objective?

Drive footfall to the West End and in store Build brand awareness Drive loyalty to the West End as a shopping destination Showcase the West End fashion and style offer

How does it work?

Title Sponsorship for the 3 month campaign includes: Outdoor branding campaign in the West End, major event branding and presence - including sampling and display, major online presence including Oxford Street website, potential media and in-store promotions and heavyweight PR support. Please see attached document for full details.

Who's used it in the past?

A one off opportunity to be the partner in celebrating 100 years of London's West End Fashion credentials.

Features / Benefits

Major milestone event for London's West End with opportunity for 3 month outdoor campaign in London's most visited district.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +All adults shopping in the West End
25 - 34
35 - 44
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London31 May 09BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / ARTS
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