This idea is archived

2011 Sponsorship of The Only Way Is Essex Series 3

Provided by ITV
The Only Way Is Essex returns for a third series of the ground breaking docu-soap in Q3 2011.

Tell us about the Opportunity / What is it?

The Only Way Is Essex returns for a third series of the ground breaking docu-soap in Q3 2011. Over the last 18 months TOWIE has grown to be one of the most talked about shows on television. The cast are real people playing themselves, and the cameras follow their everyday lives, watching the drama and fun unfold on our screens twice weekly. Viewers will be able to watch as our cast of boys and girls live their everyday 'Essex' lives, go out partying and set out to prove those infamous Essex stereotypes to be totally wrong....or absolutely right!

What is the Marketing Objective?

Align your brand with one of the most talked about shows on television.

How does it work?

The Sponsorship Opportunities are as follows: Title sponsorship, to include; Broadcast sponsorship of 14 x 45 minute peak episodes on ITV2, ITV2 repeats (TBC), Integrated Sponsorship Button on TOWIE homepage, Mobile Interactive Bumpers, Interactive Sponsorship, ITV Marketing Support (if available). There will also be the opportunity to become the: Online Fashion Partner, Online Lifestyle Partner or the Online News/Gossip Partner.

Who's used it in the past?

For further information please contact us.

Features / Benefits

Each episode of the show is filmed right up to transmission which ensures maximum drama and enables the cast to react to the latest storylines about them in the press. Soap opera style cliffhangers will keep viewers hooked and ensure talkability about the show amongst its key target audience of 16 - 34 year old women.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsKey target audience of 16 - 34 year old women
16 - 24
25 - 34
Female
ABC1
C2
DE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Oct 11BUILD AWARENESSSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service