This idea is archived

24 Hours With....Sponsorship Opportunity on ITV1

Provided by ITV
One interviewer, one celebrity in one room for 24 hours.

Tell us about the Opportunity / What is it?

This is a chat show where the interview goes on for a solid 24 hours. There are no interruptions and no distractions. Each 24 minute show tells the story of the 24 hours, with a digital clock at the bottom of the screen being the only narration. No glitzy introductions, no psychological analyses, just the barest of bones cut into a chronological story to create the kind of TV of which Warhol would be proud of.

How does it work?

The interview is shortened to 24 minutes for a traditional ITV half hour. There is no voice over just a timeline in the corner. The room is white, bare and simple - the look will brand the show. The package itself consists of 6 x 30 minute episodes airing at 10pm throughout June.

Who's used it in the past?

This is a brand new programme to the ITV schedule and therefore carries no previous brand associations. This is the perfect opportunity for you to leave your mark on the minds of consumers.

Features / Benefits

Maximise your visibility to your target audience. Sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCore audience of 16-34 year olds
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service