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A Tale of Two Travellers - The Independent's video travel guide.

Provided by Independent News & Media
Reach ABC1 travellers as Simon Calder & Ben Ross take two very different journeys around a holiday destination.

Tell us about the Opportunity / What is it?

The Independent are offering advertisers the opportunity to create a bespoke broadcast exploring some of the world's most vibrant destinations. This is an excellent opportunity to promote your destination to 722,000 ABC1 readers of the Independent, plus an online audience of around 10 million unique users.

What is the Marketing Objective?

Educate readers/web users about travel destinations and inspire them to travel.

How does it work?

A 10 minute film will be created in close consultation with the client and hosted by Simon Calder & Ben Ross. The advertiser will receive editorial and advertising support in Saturday Traveller supplement together with online traffic drivers.

Who's used it in the past?

BA, Spanish Tourist Board & Visit Flanders have all used this opportunity in the past.

Features / Benefits

Simon Calder is Britain's leading travel journalist giving the films huge appeal to viewers. Content found on Independent website, chart website & youtube and iTunes.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReadership of 722,000 adults. 86% ABC1.
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
NATIONAL PRESS
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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