Admedia Nexus D48 Network Expands to 30 Sites

Provided by Admedia
The UK's Largest Roadside Full Motion Digital Network

Tell us about the Opportunity / What is it?

Admedia Nexus, a uniform network of large format landscape screens that connects the country's top 20 conurbations through targeted Motorway Service Areas has expanded from 18 to 30 sites, making it the largest roadside full motion digital network in the UK.

What is the Marketing Objective?

Our objective is to provide a national advertising solution that is both engaging and interactive through dominant full motion technology. The 30 Motorway Service Area locations have been specifically chosen to represent the best connecting routes between the country's top 20 conurbations, as well as the highest footfall sites . The interactive screens have been positioned to reach key audiences including Families, SME, Motoring, Travel & Tourism, CTN, Leisure & Entertainment.

How does it work?

Admedia Nexus offers dynamic market-leading display technology with full flexibility. Whether you're looking to create exciting talkability and a prompt action through augmented reality and full motion interaction, or build brand halo through weather and traffic triggers, Admedia Nexus offers full contextual technology. Each screen offers 5x 10 second advertising slots to capture and engage with your audience.

Who's used it in the past?

Since launching in April, Admedia Nexus has delivered a range of innovative campaigns by top advertisers including O2, Land Rover, Virgin Trains, Confused.com, Lucozade, Renault, 20th Century Fox and Paulton's Park.

Features / Benefits

• High dwell time allows interactive engagement • Strategically positioned at main building entrance for maximum footfall • Full motion content allows for dynamic creatives • Day parting to communicate specific messages at relevant times • Full proof of play reporting

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTotal reach: 3.8M (per 2 weeks)
All adultsBoth
All
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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