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Advertise in My Weekly's Cookery Special

Provided by DC Thomson
Fantastic opportunity to advertise in My Weekly's Cookery special, targeting women 45+ who are looking for food inspiration

Tell us about the Opportunity / What is it?

Celebrating its centenary year, My Weekly is a well respected and recognised women's weekly brand on the UK newsstand. The My Weekly Cookery special is a 76 page themed magazine targeting women 45+ who are looking for food inspiration.

What is the Marketing Objective?

Build awareness of brand amongst a targeted female market

How does it work?

My Weekly Cookery special will be running features packed with easy cook, fun and nutritious recipes. It will contain a countdown of 100 years of best ever cooking, celebrity cooks, as well as My Weekly cookery favourites - Weekday Winners, Meals for a Fiver and One Pot Wonder. There are various opportunities to advertise within My Weekly Cookery special. We're very flexible and able to accommodate the client's needs, please get in touch to discuss your requirements.

Who's used it in the past?

Previous advertisers in My Weekly Cookery special are Flowercard, Diabetes UK, Shop at Ease and Clifford James

Features / Benefits

The market for older adults is ever growing however frequently ignored by marketing. Advertise to this unique, financially independent consumer group through the pages of My Weekly Cookery Special!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 335,000 My Weekly magazine readers
45 - 54
55 - 64
65+
Female
ABC1
C2
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 16 Sep 10BUILD AWARENESS
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