Tell us about the Opportunity / What is it?
According to the Centre for Retail Research, online shopping accounted for 10% of the total retail sales in the UK in 2009, worth £38 billion, a figure that is predicted to increase to £42.7 billion for 2010. This research has found that UK shoppers spent more online than anywhere else in Europe, spending on average £1,102 per person in 2009. Specific Media can help you reach these online shoppers. We have created a Christmas gifting behaviour package that enables retailers to reach their desired audience using Specific Media's
unparalleled targeting technologies.
How does it work?
Specific Media's targeted gifting behaviour package allows advertisers to communicate with users as they research and purchase gifts online. By targeting users showing retail behaviours within our Data Network, we can identify the most relevant users for your message, creating stronger sales opportunities in that all important lead up to Christmas.
Who's used it in the past?
Specific Media have worked with numerous advertisers looking to targer online shoppers through behavioural targeting. This opportunity however would be suitable for the following brand sectors: luxury goods, electronics, entertainment and gaming, health and beauty, clothes and accessories.
Features / Benefits
Hitwise has identified that at Christmas, online shopping from within higher income groups increases, creating the perfect opportunity to target users with more disposable income as they browse for the perfect gift. Specific Media reaches 94.6%* of the total unique users in comScore's heavy retail category, which amounts to over seven million people online each month. As a leading expert in targeted online advertising, Specific Media is the perfect partner for advertisers looking to communicate with shoppers online this Christmas.