This idea is archived

Advertise to over 60,000 students in Liverpool!

Provided by LX News
Opportunities available in press aimed at students and recent graduates across 3 universities and 2 colleges in Liverpool.

Tell us about the Opportunity / What is it?

LX News is a free, fortnightly, 20-page, full-colour newspaper targeted at all students and graduates studying, working and living in Liverpool. With a circulation of 10,000 copies, it is hand-to-hand distributed at key areas on all three university campuses, door-to-door delivery to major student residences in the city and to 150 local businesses, serving a potential audience of over 60,000 students. Placing an advert in LX News guarantees your business exposure to a targeted, affluent demographic and unparalleled access to the hard-to-reach student market.

What is the Marketing Objective?

By placing an advert with LX News, it not only increases your brand awareness amongst students, but can serve as a call to action, whether that is to purchase your product or service, or to visit one of your stores or website. With a combined have a purchasing power of £6bn a year, you need to make sure they are spending as much as possible with you, instead of your competitors.

How does it work?

Your advert will be part of our 20-page publication and read by many thousands of students and academic professionals. Adverts in the print issue can be anything from simple awareness raising adverts, to 'calls to action' adverts, using vouchers or special codes. You also have the option to purchase an adverts on our website, lxnews.co.uk, which saw an average of 5,000 page impressions a month since November 07, perfect for direct advertising. It is also one of the few student newspaper websites to be tracked by Google News and News Now.co.uk

Who's used it in the past?

We carry a variety of advertising from graduate recruitment through to clubs, bars, housing companies and have also run both launch and awareness campaigns for national and local brands too. Here's what one of our previous clients says: "...LX News was the most obvious choice as an advertising partner for the student demographic. Not only are they the biggest and only student paper in Liverpool, they're distribution is fantastic... they're rates were great value for money and the service was always friendly and helpful." - Tom Johnson, Marketing Manager, Voodou Hair

Features / Benefits

Here are a few facts and figures of the student lifestyle: 70% are from ABC1 households, 92% visit the cinema at least monthly, 43% listed shopping as an activity they spent their spare time doing, The average student spends over £12 a week on clothes, 40% of students are sporty or exercise in their spare time, 79% regularly log on and surf the net, 71% travel at least once a year, 87% of students are moving away from home for the first time, spending on average £80 a week on accommodation. So as you can see, it is a great market to advertise to!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kStudent & recent graduate audience of over 60,000.
16 - 24Female
Male
AB
ABC1
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESS
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