MSN Cars offers passionate, expert and unbiased opinion on the latest news, trends, motorshows and models and encourages users to play an active role in contributing to the site through message boards and other user-generated content options, bringing an interactive community to the site. 80% of car buyers narrow down their shortlist online. MSN is the portal of choice for over 26.7m unique users across the UK. That's 63% of the UK online population. When you advertise on MSN, you have the opportunity to reach this vast, engaged audience through the MSN Homepage.

Our Featured Car of the Month advertorial on MSN Cars gives you greater share of voice and provides a prominent showcase for new car models that you're launching. This spotlight location, plus high converting traffic, is sure to drive a greater number of responses. From brochure requests to test drive bookings, sponsoring the Featured Car section will get your brand noticed and on more buyers' shortlists.

Recent Advertisers include: -Nissan Micra -Peugeot 206 -Volvo. MSN Cars has a range of versatile advertising formats and technologies enabling flexible solutions for online creative and branding for clients.

-Offers effective communication to a wide ranging audience from individuals looking to sell their cars to hard-core motoring enthusiasts -Keeps visitors coming back for more and creates ongoing exposure for campaign and brand messages -High impact sponsorship opportunities exist across the site for example as in 'Featured Car of the Month' -Focussed information covering all stages of car buying process enables powerful targeting of specific areas of interest, advertising at the right time, right place and to the right audience -Powerful advertising formats.