Tell us about the Opportunity / What is it?
Nuts inimitable irreverent spin on the football universe as it exists in the mind of mainstream young men in the UK. The online channel, Nuts TV is a collection of all the latest gossip, chat, and football news alongside exclusive blogs, jokes and videos featuring the sublime to the ridiculous side of the beautiful game (vuvuzela in a blender anyone?). Launched in the close season Nuts Football is the sites most rapidly growing section and promises to be a big success across 10/11 season.
How does it work?
Nuts TV has revolutionised the website, allowing users to view video clips and trailers on demand. Premiership football is key to the lives of mainstream young men in the UK and Nuts delivers that extra twist of humour that people are looking for before heading off to discuss with their mates. By working with Nuts in this area our partners will be able to participate in these conversations and provide this hard to reach audience with the social ammunition that they crave.
Who's used it in the past?
This is a brand new opportunity.
Features / Benefits
- 100k of UK Unique Users within the section every month and growing.
- Homepage branding reaching 1M UK UU monthly.
- Seeding throughout the site and across email/social media marketing.