Tell us about the Opportunity / What is it?
Established in 1885, The Lady is unique among women's weekly magazines in its ability to deliver a highly targeted, affluent audience, economically and with minimal wastage. It's Its original mission was "... to deal with the many subjects in which Ladies are interested, in a manner at once fully and completely, yet not tiresome: to provide information without dullness and entertainment without vulgarity ...". The Lady today adheres to these principles and has developed a bond with its readers based on familiarity and trust.
How does it work?
The Lady's editorial content closely reflects the traditional interests of its readership. However, these have evolved and now include topics such as travel and leisure along with regular features including fashion, education, health, gardening, retirement, care and jobs. The Lady presents opportunities for tactical advertising within editions which carry features of specific relevance as well as providing a firm foundation for long campaigns.
Who's used it in the past?
Mercedes, Range Rover, Bentley, Miki Moto Pearls, Floris, ENO, National Gallery, Roget & Gallet, Ponds, Yardley, Sandals, Abercrombie & Kent, Indian Tourist Board, Aga, Howdens Kitchens, Lloyd Loom Furniture, Gloucester Furniture, Random House Publishing, Vitabiotics, Ricola, Orec hoovers, Fred Olsen, Seven Seas, Royal Caribbean Cruises, Camp America, BUPA, Liz Earle, The Cashmere Company, Savills, Knight Frank, Strutt & Parker, Chesterton Humberts to name a few. Would also suit brands such as Jaeger, Burberry, Aquascutum, Honda, Dior, Chanel, etc.
Features / Benefits
The Lady reaches a female market with clearly defined demographic features. Readers have a strong ABC1 bias and live in wealthy areas throughout the UK, with a particularly high representation in London and the prosperous Home Counties. Whilst the majority of readership is in the 40+ age group, there is also a significant younger readership who are particularly interested in job opportunities. The Lady is also well known for having a high readership per copy and is therefore a valuable addition to any advertiser whose products and services are relevant to this market.