Ad opportunities in The Lady, a unique women's weekly magazine
Provided by The Lady
Advertise your brand to 40+ women with The Lady, a weekly publication which has now been in continuous publication for 128 yrs.
Tell us about the Opportunity / What is it?
Established in 1885, The Lady is unique among women's weekly magazines in its ability to deliver a highly targeted, affluent audience, economically and with minimal wastage. It's Its original mission was "... to deal with the many subjects in which Ladies are interested, in a manner at once fully and completely, yet not tiresome: to provide information without dullness and entertainment without vulgarity ...". The Lady today adheres to these principles and has developed a bond with its readers based on familiarity and trust.
What is the Marketing Objective?
The Lady has been in continuous weekly production ever since 1885 and whilst currently evolving under the Editorship of Matt Warren, The Lady continues to adhere to it's traditional principles. This is conferred to the advertisements that it carries and contributes to the fact that The Lady is read as much for its advertising as for its editorial. It offers an excellent opportunity to build awareness of your brand with an upmarket, female audience in a publication where your advertisement will be viewed sympathetically.
How does it work?
The Lady's editorial content closely reflects the traditional interests of its readership. However, these have evolved and now include topics such as travel and leisure along with regular features including fashion, education, health, gardening, retirement, care and jobs. The Lady presents opportunities for tactical advertising within editions which carry features of specific relevance as well as providing a firm foundation for long campaigns.
Who's used it in the past?
Mercedes, Range Rover, Bentley, Miki Moto Pearls, Floris, ENO, National Gallery, Roget & Gallet, Ponds, Yardley, Sandals, Abercrombie & Kent, Indian Tourist Board, Aga, Howdens Kitchens, Lloyd Loom Furniture, Gloucester Furniture, Random House Publishing, Vitabiotics, Ricola, Orec hoovers, Fred Olsen, Seven Seas, Royal Caribbean Cruises, Camp America, BUPA, Liz Earle, The Cashmere Company, Savills, Knight Frank, Strutt & Parker, Chesterton Humberts to name a few. Would also suit brands such as Jaeger, Burberry, Aquascutum, Honda, Dior, Chanel, etc
Features / Benefits
The Lady reaches a female market with clearly defined demographic features. Readers have a strong ABC1 bias and live in wealthy areas throughout the UK, with a particularly high representation in London and the prosperous Home Counties. Whilst the majority of readership is in the 40+ age group, there is also a significant younger readership who are particularly interested in job opportunities. The Lady is also well known for having a high readership per copy and is therefore a valuable addition to any advertiser whose products and services are relevant to this market.