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Al Murray Happy Hour - ITV1 sponsorship opportunity

Provided by ITV
Sponsor Al Murray's return to ITV to host a primetime peak chat show simply called Happy Hour.

Tell us about the Opportunity / What is it?

Al is one of Britain’s best comedians and is winner of the prestigious Perrier Award at the Edinburgh Fringe. He has had great success on ITV with a fantastic pub quiz called Fact Hunt, as well as reaching 6.3 million with his hilarious Audience With show in early 2006.

What is the Marketing Objective?

Build awareness, give brand attitude.

How does it work?

Al Murray returns to ITV to host a primetime peak chat show simply called Happy Hour. The show will see Al at his best intertwining hilarious questioning of guests with brilliant stand up. The show is scheduled to be aired peak Q1 2007 and will consist of 9 x 60 minute programmes. The sponsorship package will include: Broadcast Sponsorship on ITV1, Mobile Interactive Bumpers and ITV Marketing Support (if available).

Who's used it in the past?

This is a brand new show, free from any previous brand connections.

Features / Benefits

80" of sponsorship accreditation will ensure messsage cut through and deliver adequate time to ensure your association with the show is registered. Al Murray as a leading TV comedien will bring an inderstated cool to your association.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Feb 07 - 30 May 07BUILD AWARENESSSPONSORSHIP / MEDIA
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