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America's Got Talent - A Sponsorship Opportunity on ITV2

Provided by ITV
America's Got Talent is a search for America's next best amateur talent act.

Tell us about the Opportunity / What is it?

America's Got Talent is a search for America's next best amateur talent act. It features singers, dancers, magicians, comedians and other talent of all ages. Anyone who believes they have talent can audition. The show is hosted by Regis Philbin and judged by actor David Hasselhoff, singer Brandy, and journalist Piers Morgan. Neither the host nor the judges know the content of the acts in advance of their performances.

How does it work?

Unmissable sponsorship opportunity on ITV2 which consists of 6 x 110 minute main shows, 2 x 50 minute main shows, 1 x 90 minute main show and 1 x 30 minute results show plus 5 x 60 minute results shows. Thats a total of 20 hours of programming across ITV2. Currently scheduled to start Q2 2007 to be shown at peak time.

Features / Benefits

The high frequency programming schedule will ensure message cut through and deliver adequate time to ensure your association with the show is registered. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 07 - 01 Jul 07DRIVE TRIALSPONSORSHIP / MEDIA
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