To break the cycle of costly free product promotions, and to prove added value promotions can sell more. We needed to convince Tesco that consumers would not only buy 9 rolls but also the premium! SMP created a toy puppy which fitted in a tube replacing the 3 free rolls and met the precise weight and shape requirements of the packing machines. The consumer £5.99 , a £2 premium for 9 rolls and the toy puppy. Extensive POS was produced and Tesco grew their share of the UK TT market by 2 % whilst Andrex gained its highet market share in its history. Find out more...