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Archant Life's County Magazine - the essence of country life

Provided by Clacksons
High quality portfolio of 33 bespoke magazines providing upmarket local coverage for Counties, towns or regions.

Tell us about the Opportunity / What is it?

County magazines are a distinctive form of publication which appeal to adults within a defined geographical boundary (i.e. Lancashire or the Cotswolds). They have a local editorial focus that reflects the readers own self image, appealing to their interest in local places, dignitaries, society and events. The relationship our magazine readers have with our titles makes them receptive to the advertising content of the publication. The publications unique appeal make them prevalent on coffee tables, restaurants and hotel foyers across England.

What is the Marketing Objective?

Your product or service will receive a level of perceived endoursement from appearing in these prestigious local magazines.

How does it work?

Our magazines are for people who are interested in the finer things in their county, town, city or region; they are aspirational and care about the area they live in. Pre-dominantly paid for magazines they have uniquely targeted route to market including an exclusive deal to be sold through Marks & Spencer stores as well as traditional routes such as hand selected newsagents, supermarkets and subscriptions. In towns and cities the market dictates a mixture of hand distribution to specially targeted affluent and upmarket homes and businesses as well as complimentary copies

Who's used it in the past?

Regional magazines are ideal for increasing awareness of independent local stores and services as well as usage of larger business spanning multiple regions. Homes & Gardens (Wesley Barrell, Sigma, Brinton Carpets, Comet, B&Q, Natuzzi, MFI); Health & Fitness (Sculptra); Motoring (Land Rover, Jaguar, Audi, Ford, Mercedes Benz); New Homes (Charles Church, Barratt, Bovis); Shopping Centres & Stores (Adsa); Events (BBC Good Food Show, Macmillan); Fashion & Accessories (Rolex); Finance (American Express); Travel (Norfolkline)

Features / Benefits

The core strength of Archant Life's County magazine portfolio is precision targeting. The magazine portfolio offers clients an exclusive magazine environment, with long shelf life and time spent reading, multiple referral and coffee table appeal; along side the benefits of being able to tailor your geographical reach; minimising wastage, adapting the feel of communications and offers to appeal to "local" tastes.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k33 bespoke country magazines produced monthly/bi-monthly
25 - 34
35 - 44
45 - 54
Female
Male
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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