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Are You Feeling Hungry??- ITV Sponsorship

Provided by ITV
A fantastic opportunity to sponsor the acclaimed “Saturday Cooks and Weekday Cooks” hosted by top chef Antony Worrall Thompson

Tell us about the Opportunity / What is it?

A fantastic opportunity to sponsor the acclaimed “Saturday Cooks and Weekday Cooks” hosted by top celebrity chef Antony Worrall Thompson. Watch as he cooks during the day in the week and live on Saturday mornings with array of guests and celebrities. With recipes from around the globe for chefs of all ages and abilities, this programme consistently delivers high viewing figures during the week and on the weekend.

What is the Marketing Objective?

Brand Awareness

How does it work?

We are offering sponsorship of 80 shows (50 x 90 min) for saturday cooks live.There will also be 30 x 30 min sponsorship opportunities in wk 1- wk 6 2007 for Weekday Cook’s shows. The package benefits from 80” accreditation per show , support via ITV Online , Red button interactive, Mobile package and also branded trailers. The full asking price for this is £1 million for the full package.

Who's used it in the past?

This series currently has no previous associations, giving your brand a blank canvas on which to associate itself with. With the added benefit of the programme already proving to deliver high viewing figures.

Features / Benefits

Full 360 degree sponsorship package available. The online and interactive elements of the package ensure your brand communicates with your target audience on a number of levels. This programme has proven itself to consistently delivers high viewing figures during the week and on the weekend

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
MOBILE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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