Asda Magazine - Reach almost 6m Asda Shoppers

Provided by Publicis Blueprint
The UK's No.1 women's monthly magazine and corresponding website - Asda Magazine & Asdamagazine.com
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Tell us about the Opportunity / What is it?

The Asda Media Centre offers a fantastic range of media opportunities, one of which is advertising within the Asda Magazine and its corresponding website, Asdamagazine.com. Asda Magazine is both an entertaining and educational read with numerous tasty recipes, interesting editorial features as well as competitions for its 6 million readers. The website develops some of the features further and also hosts new content as well as an archive of all the recipes featured over the years. The Asda magazine website can also be located from the Asda Media Centre website.

What is the Marketing Objective?

Build awareness of your brand and its price and promotion as well as direct response with inserts and coupons.

How does it work?

Asda Magazine and Asdamagazine.com offers display pages, advertorials, banners, skyscrapers, inserts, sponsorships and numerous creative solutions.

Who's used it in the past?

Major FMCG brands currently advertise in Asda Magazine. Advertisers including: P&G, Unilever, Coca Cola, HJ Heinz, Kellogg's, Warburtons, Nestle, as well as Schwarzkopf, realised a 21% sales uplift after their display page appeared in the magazine. A number of 3rd party advertisers have also utilised this media, including advertisers from the travel/ holiday market, White goods, Charities, COI, telecoms and many more.

Features / Benefits

Asda Magazine Readers account for 60% of total spend instore. 92% of readers have bought or intend to buy a product as a direct result of it being featured in Asda Magazine. Asdamagazine.com gets 350,000 page impressions every month.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMain Shopper, 5.9 million readers,
25 - 34
35 - 44
45 - 54
Female
Both
C2
DE
Main Shopper
MAGS / CONSUMER
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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