Asda Magazine - Reach almost 6m Asda Shoppers
Provided by Publicis Blueprint
Leading women's monthly magazine imbued with inspirational content.
Tell us about the Opportunity / What is it?
The Asda Media Centre (AMC) offers a fantastic range of media opportunities, one of which is advertising within the Asda Magazine. On a par with newsstand titles, the magazine offers an entertaining read while showcasing the very best of Asda - featuring food, lifestyle and health editorial, imaginative recipes, alongside practical suggestions that both captivate and motivate the reader.
What is the Marketing Objective?
Build awareness of your brand and its price and promotion as well as direct response with inserts and coupons.
How does it work?
Asda Magazine offers display pages, advertorials, inserts, sponsorships and numerous creative solutions.
Who's used it in the past?
Major FMCG brands currently advertise in Asda Magazine. Advertisers including: P&G, Unilever, Coca Cola, HJ Heinz, Kellogg's, Warburtons, Nestle, as well as Schwarzkopf, realised a 21% sales uplift after their display page appeared in the magazine. A number of 3rd party advertisers have also utilised this media, including advertisers from the travel/ holiday market, White goods, Charities, COI, telecoms and many more.
Features / Benefits
Asda Magazine Readers account for 60% of total spend instore. 92% of readers have bought or intend to buy a product as a direct result of it being featured in Asda Magazine.