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Asda Media Centre (AMC) - Multi Media Solutions (30+ platforms)

Provided by Publicis Blueprint
The Asda Media Centre provides a comprehensive, full-service solution - from campaign conception, to execution and delivery.

Tell us about the Opportunity / What is it?

The Asda media portfolio consists of over 30 media channels, with over 250 different advertising opportunities. These media channels range from At Home to Out of Home and Outside Store to In-Store. This enables you to communicate to the Asda customer at all or selected times throughout their customer journey.

What is the Marketing Objective?

All campaigns are tailored to specific needs therefore all marketing objectives are catered for. We are also happy to promote non supplier based product services to the core Asda audience (you don't have to have a product in Asda to engage with the Asda audience).

How does it work?

The AMC uses a wide variety of planning tools, research and insight to understand your target audience and their relationship to Asda. We have a wealth of category knowledge and expertise which enables us to develop a specific campaign designed to help you deliver your business objectives.

Who's used it in the past?

200+ advertisers have partnered with the AMC including Unilever, P&G, Mondelez, Nestle, Mars, Colgate as well as a number of third party advertisers.

Features / Benefits

•The AMC is a hub of media services and know-how at your disposal. •Able to reach a potential audience of over 20 million Asda shoppers per week. •ROI: Evaluation and measurement of campaigns.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
45 - 54
Both
C2
DE
Main Shopper
Kids HH
DIRECT MARKETING / INSERTS / LEAFLETS
OUTDOOR
RADIO
TV
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSBRAND STRATEGY
DIRECT MARKETING
SHOPPER MKTG
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