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Bambam on Capital - Weekday Evenings

Provided by GCap Media
Weekday nights have gone a bit mad as Bambam brings his unorthadox style to Capital, joined by his sidekick Streetboy.

Tell us about the Opportunity / What is it?

Bambam's exclusively at Capital with a new weekday evening show 7pm - 10pm. He's well known in London for his unorthodox style on the mic and brings his very own unique style and humour to Capital, along with his side- kick Streetboy. With the best music and banter keeping Capital's listeners entertained all week, having London in stitches with great banter and unmissable wind-ups.

What is the Marketing Objective?

Sponsorship of this popular show will build sustained brand presence across the week, enabling a regular and targeted campaign, keeping your brand front of mind. Bambam has a loyal following, his unorthodox style attracts a cool crowd, with lifestyle and leisure on their minds. Everything from brand positioning statements to price messages can be featured in this opportunity. Opportunities to create a bespoke feature/ competition in the show, branded SMS bouncebacks, tactical promotions and promotion in Capital's VIP newsletter, reaching 135,000 email recipients per month.

How does it work?

There will be pre- promotional trails in key day parts each day (Monday - Friday) and idents in the show. Trails contain a brand mention and idents contain a brand mention and tagline of up to 8 words. Rotating taglines and messages will ensure that listeners are aware of the positioning of your brand and any specific messages you might want to convey. Sponsorship achieves its effect in a subliminal way as listeners are slowly fed messages over a long period.

Who's used it in the past?

This is a brand new opportunity, any brand wanting to target a younger, interactive audience and wish to make their brand front of mind with that audience. The show attracts both a male and female audience in equal numbers and will give brand association with an audience that attracts a young, cool crowd.

Features / Benefits

A uniquely London only opportunity, hosted by a well known presenter, that appeals to a younger audience than found in the daytime on Capital. Key modal targeting as listeners have more time to absorb brand messages and follow up online. A combination of on air, online, branded SMS bouncebacks, tactical promotions on air and within the Capital VIP newsletter, which attracts the most loyal and responsive listeners, will be a massive opportunity for any brand, keeping it front of mind.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 12 months reach is 3.3m with an OTH of 26.1m
16 - 24Female
Male
AB
ABC1
ONLINE
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND ATTITUDE
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