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Banner Advertising at Royal Ascot

Provided by Tribes Ltd
Strategically placed banners along the only walkway from the train station to Ascot Racecourse.

Tell us about the Opportunity / What is it?

Reach over 300,000 Royal Ascot racegoers with strategically positioned banners over the 5 days. Royal Ascot is one the main highlights of the British sporting and social calender where tradition, pegeantry,fashion and style all meet in a glorious setting. Two banners are positioned on the only route to the racecourse from the train station. The other two banners are positioned to reach race traffic on the main road above the beer garden at the famous Jags pub(at train station)which holds race after parties each day as the crowds wait for the train queues to die down.

What is the Marketing Objective?

The banners will deliver brand message to the 300,000 racegoers that use the train to travel to Royal Ascot over the 5 days. Sampling can also be arranged. Banners can be changed each afternoon with a different message for the journey home. There are no other banner opportunities at Royal Ascot so this is a unique proposition. Bottling rights can be negotiated at The Jags pub.

How does it work?

Reach racegoers and those on 'corporate jollys' with your brand message when they are in a good mood and enjoying a fun day out. The banners give brand association with the Royal event which is famous for style, fashion, tradition and the very highest standard of Thoroughbred horse racing.

Who's used it in the past?

Media first with further platforms and sampling opportunities available.

Features / Benefits

These are the only banners avialable at Royal Ascot. The banners are unavoidable to the 300,000 racegoers that travel to and from the 5 day meeting on the train. Two banners are positioned on the walkway to the race course. Two banners target the main road and the beer garden which hosts a huge party everyday for thousands of racegoers as they wait for the crowds to die down at the train station. These can also been seen from the car park. Further details and map showing site positoning available on request.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k300,000 race goers over 5 days. All Adults/ABC1.
25 - 34
35 - 44
45 - 54
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
South17 Jun 08 - 21 Jun 08BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / HORSE RACING
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