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Posted on 09 June 2010 at 16:55        Last modified on 09 June 2010 at 08:50 Printer Friendly View    Back to Homepage
Reference Title Provided By
6571 Battle Of Britain Online Game Opportunity Skive

At a Glance

Guide Price
£51k to £100k   More information
Reach & Frequency Casual Gamers, timewasters, aviation enthusiasts
Target Audience
16 - 24
25 - 34
Male
ABC1
C2
Students
Media Type ONLINE
Location NATIONAL
Timings
All Year   More information
Marketing Objective
ENGAGEMENT   More information
Opportunity Type BRANDED CONTENT / ONLINE
 

Tell us about the Opportunity / What is it?
Skive have developed a unique browser based "Spitfire dog-fight" that is comparable to a Playstation experience. There is the opportunity for a brand to become a partner to fund advertiser-funded content for the online game and take complete ownership.
How does it work?
An advertiser can fund the development of the game and take solus ownership of the activity. We can include a pre and post-roll advert when users are engaged and playing.
Who's used it in the past?
This is a unique online experience and is a media first. A perfect match would be Bombadier or Rolls Royce to brand the game and the Daily Mail will house the game on its site.
Features / Benefits
This is an unparalleled game and is the definition of "unique content" and given there will be a natural amount of coverage following the anniversary of the Battle of Britain this provides a brand with an amazing opportunity to fully engage with its audience.