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Posted on 09 June 2010 at 16:55 Last modified on 09 June 2010 at 08:50
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Reference
Title
Provided By
6571
Battle Of Britain Online Game Opportunity
Skive
At a Glance
Guide Price
£51k to £100k
£40 -100K dependent on the complexity of the finished game.
Reach & Frequency
Casual Gamers, timewasters, aviation enthusiasts
Target Audience
16 - 24
25 - 34
Male
ABC1
C2
Students
Media Type
ONLINE
Location
NATIONAL
Timings
All Year
Opportunities available all year round.
Marketing Objective
ENGAGEMENT
Build brand engagement with a completely patriotic game.
Opportunity Type
BRANDED CONTENT / ONLINE
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Contact Details
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Tell us about the Opportunity / What is it?
Skive have developed a unique browser based "Spitfire dog-fight" that is comparable to a Playstation experience. There is the opportunity for a brand to become a partner to fund advertiser-funded content for the online game and take complete ownership.
How does it work?
An advertiser can fund the development of the game and take solus ownership of the activity. We can include a pre and post-roll advert when users are engaged and playing.
Who's used it in the past?
This is a unique online experience and is a media first. A perfect match would be Bombadier or Rolls Royce to brand the game and the Daily Mail will house the game on its site.
Features / Benefits
This is an unparalleled game and is the definition of "unique content" and given there will be a natural amount of coverage following the anniversary of the Battle of Britain this provides a brand with an amazing opportunity to fully engage with its audience.
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