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Bauer Radio - Mystery Voices Competition

Provided by Bauer Media
An established competition reaching over 10m adults and 20% of the population in major UK cities.

Tell us about the Opportunity / What is it?

Ownership of an established competition that traditionally runs across all of Bauer's flagship 8 Big City stations in the North (also known as Secret Celebs on Radio City in Liverpool) and Magic 105.4 in London. Due to its previous success, Mystery Voices will additionally run across 10 of our newly acquired stations in cities across Scotland and Ireland. The last Mystery Voices to run in London generated 4 million calls and 4.3 million website hits.

What is the Marketing Objective?

Massive frequency of message spread in major cities across the UK.

How does it work?

The voices of three celebrities are edited together to create the name of the radio station. Listeners must call in and guess the identity of three celebrities to win thousands of pounds. The voices are heard every hour and if they are not guessed the prize increases by £100 (tbc). With the last Mystery Voices that ran on Magic 105.4 - the prize won was over £81,000! Research done for the last Big City Mystery Voices suggested that over half of the adults in Big City TSAs loved the competition so much that they thought it should run 4 times a year or more.

Who's used it in the past?

The only station to have a previous sponsor for Mystery Voices is Key 103 in Manchester with lastminute.com - around 1 million calls were generated for this competition and £50,000 given to the winner. All other stations are free from previous brand associations.

Features / Benefits

This opportunity can be tailored to meet your needs. Massive presence across the UK in key areas such as London, Manchester, Leeds, Newcastle, Liverpool, Sheffield, Hull, Preston, Glasgow, Edinburgh, Belfast. Huge frequency of message. Proven successful formula. Be an integral part of the fabric of each station. Hourly appointments to listen. High attention from listeners. Creates talkability and its own PR in some cases. No prize fund required.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReaching over 10m adults in Jan and Feb 08
16 - 24
25 - 34
Female
Male
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
SPONSORSHIP / MUSIC / POP
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