This idea is archived

Be the first title sponsor of the Rugby League Four Nations

Provided by The Rugby Football League
England, France, Australia and New Zealand will compete to see who is the best team in world Rugby League. All games live on TV.

Tell us about the Opportunity / What is it?

During October and November 2009, England and France will stage the inaugural Four Nations competition. Australia, England, France and World Cup holders New Zealand will compete in the inaugural Four Nations. Expected viewing figures of between 800k to 1.5m per game on BBC, between 200k and 600k on Sky Sports. This does not include out of home viewers, therefore, a game on BBC could have in excess of 3m viewers.

What is the Marketing Objective?

Massive television and press interest will build brand awareness. Drive sales through direct marketing and sales promotion with tickets and hospitality and money can't buy prizes. Experiential marketing and sales at each game.

How does it work?

Through the naming rights to the competition e.g. 'Brand 'X' Four Nations a brand will recieve a host of rights to activate the partnership. Huge television and press interest will build brand awareness. Drive sales through direct marketing and sales promotion with tickets and hospitality and money can't buy prizes. Experiential marketing at events at major stadia across England and France.

Who's used it in the past?

The Four Nations 2009 is the inaugural 4 Nations competition although Gillette and Guinness have been title partners to previous test series. "Rugby League is a family spory which offers a direct route into our key markets" Graham Clay, Gillette Sponsorship Team.

Features / Benefits

Take ownership of the highest profile Rugby League event of the year. Played over 4 weekends on the run up to Christmas. All games live on BBC or Sky Sports television. Huge support from both broadcasters. Naming rights and official designation as title sponsor of the competition. TV arc perimeter boards at all games. Secondary branding at all stadiums. Soft branding at all matches (post protectors etc). Experiential. Direct marketing to database. Branding on all playing shirts. Media backdrop branding. Online branding. Launch event. Awards dinner. Weekly press conferences

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kRugby Fans on TV and at stadia
25 - 34
35 - 44
45 - 54
Male
AB
ABC1
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL24 Oct 09 - 14 Nov 09BUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
SALES PROMOTION
SPONSORSHIP / SPORT / RUGBY
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