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Become a Partner Brand of the World Bowls Tour

Provided by Media 15
Develop brand awareness in conjunction with Premier Sports, the World Bowls Tour and The English Indoor Bowling Association.

Tell us about the Opportunity / What is it?

Premier Sports have successfully contracted with the World Bowls Tour and The English Indoor Bowling association and will provide indoor bowls coverage on a 40 week basis throughout 2013. The coverage will bring a total of 260 hours of fresh Bowls content to Premier Sports. Out of those 260 hours there will be 120 hours of live content straight from the events exclusive to Premier Sports.

What is the Marketing Objective?

To further develop brand awareness in conjunction with Premier Sports, the World Bowls Tour and The English Indoor Bowling Association.

How does it work?

Premier Sports are proposing a unique opportunity to associate partner brands with a highly popular sport in the UK. Subject to change, partner brands will acquire a total of 1560 stings and bumpers as well as possibly over 1200 promotional spots to promote the broadcast of these events, which will include reference to the partner brand. There will also be a bonus commercial allowance as well as online features.

Who's used it in the past?

Please contact Mike Gull for details regarding previous sponsors.

Features / Benefits

Premier Sports is one of the best upcoming premium sports channels in the UK. Launched in 2010 this fairly new channel has managed to acquire rights many key events in the UK and in the world. This brand new opportunity to associate a partner brand with the World Bowls Tour and The English Indoor Bowling association will allow brands to reach a highly specific audience which features a high percentage of over 50's.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsA specific audience with a high % of over 50's
45 - 54
55 - 64
65+
All adults
Both
ABC1
Retired
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / OTHER
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