This idea is archived

Become a sponsor of the UK's premier triathlon series

Provided by IMG (Archived)
IMG Triathlon series-major mass participation, multi-sport events offering unique access to UK health and fitness enthusiasts.

Tell us about the Opportunity / What is it?

The opportunity for an association with: - The London Triathlon - the largest triathlon in the World with over 12,000 entrants. - The Blenheim Triathlon - the UK's second largest triathlon with over 5,000 entrants. Guaranteed exposure to an ABC1 health and lifestyle conscious audience, aged 25-45. Associate sponsorship opportunities are available across the entire event series and all training events.

What is the Marketing Objective?

Brand awareness through branding and advertising. Brand experience through interactive communication and expo opportunities. Year round communication to a database of over 55,000 through e-mail and magazine communications.

How does it work?

Creative on-course branding and interactive experiential opportunities offer brands the chance to develop brand equity and maximise exposure. The year-round targeted marketing and media campaign create a wider reaching communication platform. Sponsorship can also include retail opportunities, customer acquisition opportunities, sampling, goodie bags options, media partner activity, PR activity, broadcast coverage and database communication.

Who's used it in the past?

Previous partners include Mazda, Asics, Gatorade and The Independent.

Features / Benefits

Brand experience opportunities at the events, and throughout the year at numerous training events - with the creative freedom to maximise exposure to 20,000+ competitors and 100,000 spectators. Fully quantifiable direct sales and customer acquisition opportunities throughout all events. Year-round communication to a database of over 55,000 through e-mail and magazine communications. Sustained web presence and content on a central website (over 1 million individual users annually). Further exposure through our health and fitness activity in major gym chains.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 Health & Lifestyle Conscious 25-45 yr olds
25 - 34
35 - 44
Both
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / SPORT / ATHLETICS
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