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Become a Support Sponsor to the Visa Paralympic World Cup

Provided by Fast Track Events
Annual grand prix style competition for Paralympic athletes: Athletics, Wheelchair Basketball, Swimming & Track Cycling.

Tell us about the Opportunity / What is it?

The opportunity to become a Sponsor or Supplier to the Visa Paralympic World Cup in 2006 & 2007. The event has been developed to bridge the gap between the Athens & Bejing Paralympics all the way through to London 2012 to provide a meaningful annual competitive opportunity to Paralympic athletes. The inaugural event in 2005 saw 344 competitors represent 44 nations. BBC television is the host broadcaster. In 2005 the BBC broadcast a 90 minute post produced programme on BBC 2 Grandstand. Create a highly visible CSR platform and become a truly inclusive brand.

What is the Marketing Objective?

Significant brand ‘glow’ and the platform to champion the cause of accessibility / opportunity for all.

How does it work?

The flagship sports broadcaster is a major partner to the Event. Three major stake holders in Sport provide core funding for the Event UK Sport, Manchester City Council & North West Development Agency. The Event provides a brand the chance to help sustain an event which the world of disability sport has craved. Also through sponsorship of this Event a brand can capitalise on the furore created by the London 2012 Olympics & Paralympics. A special opportunity to position oneself as ‘a corporate that cares’.

Who's used it in the past?

Visa is the Title Sponsor to the event, as the brand identified the Event as a natural extension of their Olympic & Paralympic involvement. Group 4 Security, Suio, EDF Energy, RGK, Ricoh, Seiko were all partners to the Event. The National Media Partner was the Times and the Regional Media Partner was the Manchester Evening News.

Features / Benefits

Significant Brand Exposure via strong perimeter board package. The right to use Event logo. Recognition on the event website. Create a hotlink between sponsor’s own website and the Event website. VIP hospitality opportunities at the Event. Opportunity to provide a competition prize for use in the promotion of the Event. Exclusivity in brand’s category area. The right to use/access event photography for non commercial use (commercial use can be negotiated for extra cost). Page in the Event programme. Other bespoke ideas relevant to the brand can be discussed.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 06 - 08 May 06ENGAGEMENTEXPERIENTIAL
SAMPLING
SPONSORSHIP / SPORT / ATHLETICS
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