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Belle de Jour - Sponsorship Opportunity on ITV2

Provided by ITV
The intimate adventures of a London call girl ...

Tell us about the Opportunity / What is it?

Belle de Jour published her diaries in 2005 and, despite many attempts to discover her true identity, it still remains a mystery. Her no-holds-barred account of her experiences as a prostitute is frank, funny and highly compelling. This is the story of a 21st Century Moll Flanders, an illuminating glimpse behind the scenes of the high-class sex-trade. It is an insight into the secret life of an extraordinary young woman whose conventional family have no idea that she is leading a double life.

How does it work?

Due to air in Q3 2007 this sponsorship package consists of 8 x 30 minute programmes, (plus repeats) with 40 seconds of accreditation per show, across all ITV Channels. As well as ITV marketing support (if available) and mobile interactive bumpers. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Who's used it in the past?

This is a brand new programme to the ITV schedule and therefore carries no previous brand associations. This is the perfect opportunity for you to leave your mark on the minds of consumers.

Features / Benefits

Maximise your visibility to your target audience. Sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign, to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kPredominantly ABC1 Female
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 07 - 30 Sep 07BUILD AWARENESSSPONSORSHIP / MEDIA
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