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Bill Bailey's Big Bird Watch Sponsorship Opportunity

Provided by Sky Media
Sponsor Bill Bailey's new programme which combines great British wildlife and good company all inglorious HD

Tell us about the Opportunity / What is it?

Bill Bailey's Big Bird Watch is a celebration of birds and the great British outdoors, coupled with a series of great challenges and forfeits. Each week, two teams of celebrities compete against each other in our bird watching challenge. Bill and our bird expert will set specific challenges relating to the local bird watching conditions. At the top of each show, the teams will be given a species list with 20 birds to spot - all native to their location, some will be worth more points than others, and therefore be more 'prized'.

What is the Marketing Objective?

Build brand awareness amongst a male audience.

How does it work?

Bill Bailey's Big Bird Watch will combine great wildlife values with irreverent banter and a fantastic competitive edge. HD will ensure a feast for the eyes, revealing glorious British landscapes and rare native birds. Sponsors will receive 15 seconds opening and closing credits, 6 x 5 second Break Bumpers per show, and logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a new show and we look forward to working with a sponsor on this new venture.

Features / Benefits

Hotly anticipated new competitive reality TV show from the comedian that brought us Black Books and Spaced . Featuring popular celebrities from around the globe . Association with award winning entertainment channel Sky1. Simulcast on Sky1 HD, allowing 4 times better picture quality and Dolby sound to Sky's most affluent subscribers . Multi-platform distribution including repeats on Sky1 and Sky 2.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Adults Reaching 3.9m+
35 - 44
45 - 54
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 10BUILD AWARENESSSPONSORSHIP / MEDIA
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