Black Friday / Cyber Weekend Offer on SoundCloud

Provided by Soundcloud
A special offer 7 day media package on the world's largest streaming service, building up to the year's biggest retail moment.
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Tell us about the Opportunity / What is it?

Soundcloud is the UK's and the world's largest community of musicians, DJs, comedians, podcasters, radio shows and lovers of music and audio. Typically around 10 million people a month stream SoundCloud content in the UK. In the spirit of Black Friday, Soundcloud is offering a one-off, heavily discounted opportunity to promote your Black Friday / Cyber Weekend offer(s) to their fully engaged, millennial-heavy audience. You will get 2,243,536 impressions over a one week period, split into a combination of digital audio audio and display advertising formats.

What is the Marketing Objective?

Promotion of Black Friday / Cyber Weekend offers. Reaching a fully engaged, millennial heavy audience who are really receptive to brand messaging. In the spirit of Black Friday, saving your marketing budget by taking up a one-off, discounted, special Black Friday offer!

How does it work?

Our Black Friday offer will include a 48 hour Cyber Weekend full screen Mobile App Takeover, desktop & mobile audio advertising with accompanying clickable display (audio production included if required), mobile interstitial full screen advertising plus mobile letterbox or vertical video advertising! Please see attachment for more details.

Who's used it in the past?

No one! We launched UK advertising and brand partnerships opportunities on SoundCloud in May, so you would be the first brand to work with us around the biggest retail moment of the year! This is a media first opportunity to be the ONLY brand to greet our entire UK mobile audience for the whole of Cyber Weekend (48 hours). You would also be the first retail brand ever to offer a Mobile App Takeover (see attachment for details).

Features / Benefits

This is a media first opportunity to be the ONLY brand to greet our entire UK mobile audience for the whole of Cyber Weekend (48 hours). A one-off Black Friday offer of £38,888.76 for 2,243,536 impressions. Please see attachment for details.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2,243,536 impressions over a one week period
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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