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Black Friday / Cyber Weekend Offer on SoundCloud
Provided by Soundcloud
A massive 40% discount on a last minute, high impact, full screen mobile advertising opportunity
Tell us about the Opportunity / What is it?
Soundcloud is the UK's and the world's largest streaming service for music, podcasting and more.
In the spirit of Black Friday we are offering a one-off, 40% discounted opportunity to promote your Black Friday / Cyber Weekend offer(s) to our fully engaged, millennial-heavy audience.
You will reach 750,000 unique users over a 2 days period by having your full screen mobile advert greet every SoundCloud App user.
What is the Marketing Objective?
This is a media first opportunity to be the first brand in the UK to greet our entire UK mobile audience for 2 days across either Black Friday or Cyber Monday.
SoundCloud's heavily millennial audience over indexes on:
I would consider myself more affluent than average
I tend to buy brands I see advertised
I always like to try new products
I always try to find the best deals for products I want to buy
In the spirit of Black Friday, saving your marketing budget by taking up a one-off, discounted, special Black Friday offer that reaches 750,000 UNIQUE users.
How does it work?
Our Black Friday offer is a 48 hour Black Friday / Cyber Weekend Mobile App Takeover. Please see attachment for more details.
Who's used it in the past?
Sonos, Ford, Best Buy, Reed Recruitment, Netflix, Fox films, Zalando and more.
Features / Benefits
The average CTR on this ad unit is a whopping 7.31%.
We are discounting it by 40% at last minute.
It is a full screen, high impact, mobile ad unit.