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Black Friday / Cyber Weekend Offer on SoundCloud

Provided by Soundcloud
A massive 40% discount on a last minute, high impact, full screen mobile advertising opportunity
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Tell us about the Opportunity / What is it?

Soundcloud is the UK's and the world's largest streaming service for music, podcasting and more. In the spirit of Black Friday we are offering a one-off, 40% discounted opportunity to promote your Black Friday / Cyber Weekend offer(s) to our fully engaged, millennial-heavy audience. You will reach 750,000 unique users over a 2 days period by having your full screen mobile advert greet every SoundCloud App user.

What is the Marketing Objective?

This is a media first opportunity to be the first brand in the UK to greet our entire UK mobile audience for 2 days across either Black Friday or Cyber Monday. SoundCloud's heavily millennial audience over indexes on: I would consider myself more affluent than average I tend to buy brands I see advertised I always like to try new products I always try to find the best deals for products I want to buy In the spirit of Black Friday, saving your marketing budget by taking up a one-off, discounted, special Black Friday offer that reaches 750,000 UNIQUE users.

How does it work?

Our Black Friday offer is a 48 hour Black Friday / Cyber Weekend Mobile App Takeover. Please see attachment for more details.

Who's used it in the past?

Sonos, Ford, Best Buy, Reed Recruitment, Netflix, Fox films, Zalando and more.

Features / Benefits

The average CTR on this ad unit is a whopping 7.31%. We are discounting it by 40% at last minute. It is a full screen, high impact, mobile ad unit.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2,243,536 impressions over a one week period
16 - 24
25 - 34
Both
ONLINE
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL21 Nov 16 - 27 Nov 16ENGAGEMENT
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