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Brand partnership with Ryan air and BMI baby during London 2012

Provided by Brand Connections Global
In flight advertising provides a unique and unrestricted opportunity to reach substantial audiences around the Olympic Games.

Tell us about the Opportunity / What is it?

Brand Connections Global has remained unrestricted by the LOCOG (London Organizing Committee for the Olympic Games) regulations; put in place to ensure only official sponsors of the 2012 games are seen to advertise around this landmark event. Thus, our in-flight platforms provide a unique opportunity to engage large audiences of flyers across the Ryan Air and BMI Baby flight networks during the Olympic period, regardless of their status as a sponsor of the games. With an average flight duration of 2hours, place your brand front of mind upon arrival into the UK.

What is the Marketing Objective?

Advertise your brand around the Olympic games through our unique media, un-restricted by LOCOG regulations. This opportunity is open to all, and therefore the ideal ambush/hijack strategy for competitor brands, currently unable to gain association with the Olympic events.

How does it work?

A combination of two innovative media formats work together to engage and inform the passenger. Overhead lockers dominate the cabin providing immediate brand awareness, with your message visible from every seat, whilst Tray Table media provide one on one interaction and a dynamic platform to engage with a truly captive audience, looking for engagement. Ideal for challenger brands of the Olympic sponsors, this opportunity provides a low cost and innovative platform, un-affected by LOCOG's strict regulations. Alternatively, sponsors can gain from our unique 2hour av duration.

Who's used it in the past?

Following success in the USA and Europe, the media is now available in the UK; Sony, Unilever, P&G, Johnson and Johnson, Microsoft, Samsung, ING bank, Red Bull, and Vodafone are some of our clients with the Vice President of McCann Erickson describing it as "One of the most creative media platforms I have ever used". This opportunity is open to all, and therefore the ideal ambush/hijack strategy for competitor brands, currently unable to gain association with the Olympic events.

Features / Benefits

Or media is modern, eye catching and memorable. Delivering a large audience with a young, upmarket profile our 2+ hours dwell time enables brands to target our passengers when they are feeling happy and relaxed; a truly captive audience who are looking for engagement.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details85 million individuals
All adultsMale
Both
ABC1
C2
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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