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Branded Content: "The Holy Grail of Rock & Roll" - target ABC1's

Provided by contentworx
A major 60-minute doc, coupled with live event to celebrate what would have been Elvis Presley's 75th birthday on Jan 8th 2010.

Tell us about the Opportunity / What is it?

Rock & Roll began with Elvis Presley. As John Lennon famously said: "Before Elvis there was nothing". Elvis inspired a whole generation. But who inspired Elvis? For the first time, the dynamic, seminal music that inspired the young Elvis will be explored, analysed and celebrated. This major 60-minute documentary, coupled with a live show in London will be broadcast on 8th January 2010 to celebrate what would have been Elvis' 75th birthday. The 26 original 78 RPMs laid the foundation for Elvis' extraordinary fame and fortune!

What is the Marketing Objective?

To be part of this programme will set brands apart from their competitors. It is a unique opportunity to be involved with a seminal TV documentary which will have global coverage and appeal to millions of people.

How does it work?

Contentworx are offering brands the opportunity to produce branded content surrounding 'The Holy Grail of Rock and Roll' documentary and event. The viewers will be invited on an exclusive journey with Scotty Moore back to the 1950's to revisit the songs he made famous with Elvis, to explore Elvis's favourite songs, and to relive some golden moments in music history. Branded content brings entertainment value to brands and integrate brands into entertainment.

Who's used it in the past?

There are many great examples of brands funding content creation, or undertaking branded content campaigns. Major brands that have completed successful branded content campaigns include, COI, P&G, Unilever, Pepsi, Coca Cola, T-Mobile, Orange, Mastercard, Pedigree, Bacardi, Sony, Nissan, Renault, BMW, Sage, Barclays, HSBC, Canon. We have experienced significant levels of return on investment for major clients. One campaign for a leading computer software company resulted in an ROI three times the level of their expenditure.

Features / Benefits

The benefits of being involved in this project are potentially enormous. All material will carry branding, opening/closing credits on TV broadcast, online and DVD. Branding/corp hospitality at live event. Exclusive live performances. Media partnerships. Huge amount of PR exposure. Share of sales revenue.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kPrimarily ABC1 adults. Reach depends on final broadcast.
25 - 34
35 - 44
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL08 Jan 09 - 30 Jan 10BRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MEDIA
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